Strategic Markeitng Managemnt(Carrefour) Essay Example

Strategic Markeitng Managemnt(Carrefour) Essay Strategic marketing management Company Information Carrefour Group, in the past 40 years have grown to turn out to be one of the world’s leading distribution groups. Carrefour began its journey in 1959 which was established in France by the Defforey families and Fournier. The name Carrefour came into existence as shops were located on thoroughfare, which literally means a place where it’s convenient to shop. Carrefour hypermarket was first opened outside France in Belgium and the first in Brazil, outside Europe. The group currently operates in three major markets: Latin America, Europe and Asia, also including China, Brazil, Indonesia, Poland and Turkey. Carrefour has set its foot in 34 different countries. Carrefour Group is number 2 worldwide and number one in Europe with over 476,000 employees with four main store formats like: Hypermarket, super market, discount stores and convenience stores. Ambition and everyday values: With one ambition, that is ‘making Carrefour the preferred retailer wherever in operates’ with three pillars which support and make it happen : Client- Oriented Culture, Transformation and innovation, which is followed by everyday values which are: Committed, Caring and Positive which in turn help Carrefour to achieve their value which is ‘ to make Carrefour a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day’. 1. We will write a custom essay sample on Strategic Markeitng Managemnt(Carrefour) specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Markeitng Managemnt(Carrefour) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Markeitng Managemnt(Carrefour) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Discuss the role of strategic marketing in an organisation John Scully defined strategic marketing as ‘a series of integrated actions leading to a sustainable competitive advantage’. Another definition of Doyle (1998) defines, ‘strategic marketing as planning for the organisation to utilise the optimum resources and make tactics to achieve the overall objectives of the organisation’. The strategic marketing brings the following advantages to an organisation: 1. Brings competitive advantage to the organisation by making themselves different from the competitors (Doyle, 1998). Carrefour group in case of pricing use ‘everyday low prices’ strategy, which ensures cheaper good with superior quality, which pulls in customers. 2. Increase the business capability by guiding the managers with the clear direction (Doyle, 1998). Carrefour knowing both their internal and external strength and weakness sets strategies which guide the employers and employees in the right direction. 3. Helps in analysing the market, competitor analysis, product/service analysis, classify the segments, target the customers, and position to the audience what they offer (Doyle, 1998). Carrefour group uses strategic marketing to investigate not only competition but also the competitive advantage the others have and along with it analyse the market growth and potential of retail industry. 4. The best approach to increase the sale, communicate and deliver the value is strategic marketing (Doyle, 1998). Carrefour interact and communicate through their customers by getting feedback, advertising, promotions which attract new customers, which helps to increase brand value at the same time create a position for itself in the customers mindset. 2. Explain the processes involved in strategic marketing and evaluate the links between strategic marketing and corporate strategy Marketing Planning Process Market Planning Process Market planning is the process in which the organisations monitors and control the internal and external opportunities and challenges to maximise the profit by delivering the value to the customers. This is called as situational analysis. The market planning process should be aligned with corporate strategy to achieve the corporate objectives (McDonald, 2008). Market Planning Process: Figure 1: Market Planning Process (McDonald, 2008). Corporate strategy Carrefour group aims to satisfy every customer expectation and satisfaction with professionalism and offer best possible prices (everyday low prices) for high quality products and services and grow to become the number one hypermarket in the world. Internal analysis Strength 1. Wide market presence 2. Skilled labourers 3. Multi-format strategy 4. Strategic acquisitions 5. Presence in 34 countries 6. Expanding and growing market. 7. Strong brand in world retail industry 8. Pioneers in hypermarkets. Weaknesses . Decline in operating margin. 2. Entry of competitors with new strategies. 3. Low like-for-like sales in domestic market. 4. All countries may not accept the pricing strategies(JAPAN) 5. Strategies are same throughout different countries, which may not be acceptable by the customers. 6. Poor E-commerce performance. 7. Weak positions in Asia and Middle East countries. Opportunities 1. Rebranding the champion b rand stores 2. Entry into emerging markets like China, Poland, Turkey, etc. 3. Focus to boost non-food sales 4. Strategic acquisitions and joint ventures 5. Development in discount stores. 6. Maintain better labor relations Threats 1. Low consumer confidence (since low price, customers have a notion it may be low in quality, especially Japanese customers). 2. Fierce competition 3. Wal-mart low prices is a threat 4. Rising labor cost. 5. Terrorism and instability in Africa and Asia 6. Entry of new players. External Analysis Ansoff Matrix Ansoff matrix is tool to find the market position of the organisation in the current market. This matrix will to find about position of the organisation serving the particular target market (Hannagan, 2002). Market penetration |Product Development | |Market extension |Diversification | Existing Market New Existing New Products Source: Adapted from Hannagan (2002). According to IMAP retail report published in September 2010, it says there were around 1409 transactions which valued at $17. 1 billion. Two major transactions: Kohlberg Kravis Roberts and Lotte Shopping Co. , represented alone around $2. 7bill ion which is nearly 15. 8percent of total dollar volume. In geographical terms, United Kingdom had the highest transaction volume of $3. 9billion with a total of 161 transactions in last 12 months till September 2010. United states fall second to a total value of $3. 4 billion USD. This report ultimately shows that the retail industry is growing worldwide at tremendous rate. Carrefour group along with the competiton made strategic acquisitions as below: †¢ Acquired 4 hypermarkets in Spain(2006) †¢ Acquired 6 hypermarkets in Taiwan. †¢ In 2005, acquired 10 hypermarkets in Brazil and 2 Turkish retail banners, including 12 hyper nova hypermarkets in Poland. They followed a pricing strategy called ‘everyday low price’ strategy where they provide goods at low rates each day and low when compared to other retail chains. They attract almost every new customer with ease due to their pricing strategy, but Japanese customers where the only ones who didn’t accepted the strategy and Carrefour at the same time was not able to keep up with the fashion trends of Japan. Marketing Strategy Carrefour aims at giving customers the best where ever it operates. By meaning preferred retailer it means drawing customers to shop to which they are loyal. It also means making customers want to visit, keep visiting the stores. For this very purpose Carrefour puts a low price for their products and keeps promotion and exhibitions for their shops which attract new customers keeping in mind their social commitment and corporate social responsibility. All strategies implemented or decided are always in line with the corporate strategy which is to achieve results. Implementation, Monitoring, Control and Forecast After setting the top level strategies, they analyse the business internally and externally and set the market strategies. They will communicate their plan to the stakeholders (agents, lecturers, staffs, etc). They will allocate their resources like finance, HR and physical resources to achieve their strategies. They monitor the progress of the plan through means of number of students, profit, and other key performance indicators. If the plan is not going in their way they make alternative plans or they try to control the situation as much as possible. With current analysis and market growth they forecast the future of their institution. Carrefour has B2B strategy in which implementation has three different levels, which are: local approach, regional approach with global co-ordination and finally global approach which have standard processes and shared tools. Monitoring and control is done by strategic partnership, advanced collaboration and entry ticket. Forecast at Carrefour is done by analysing the financial accounts and looking into the daily achievement of targets and set goals. 3. Assess the value of models used in strategic marketing planning SWOT analysis According to Johnson et al (2005) â€Å"SWOT analysis is used to identify the internal capability or strength and weakness of the organisation, deals with exploring and capitalising the opportunities and threat involved in the changing business environment. † Based on the internal analysis of the organisation CAMS can plan their strategic marketing, if they are strong the make offensive strategy (expansion and penetration) if they feel that they need to improve more than they should go with defensive strategies (retention, pricing, promotions, etc). Refer 2. 2 where the Ansoff matrix can be used a tool to identify position of the CAMS in the market. Situation analysis can be used along with market analysis to make the effective marketing planning. Carrefour strengths and weakness: Strength: 1. Largest hypermarket chain in terms of size. 2. Wide market presence 3. Ranked third in terms of profit in industry after Tesco and Wal-Mart 4. Multi-format strategy 5. Operating in 34 countries 6. Selling number of products with its own private brands. 7. Strategic acquisitions 8. More than 50% sales of the company come from France. Weaknesses 1. Reduce operating expenses. 2. Decline in operating margin 3. Weak position in Asia and Middle east countries. 4. Low like-for-like sales in domestic market. 5. Poor E-commerce performance 6. Too much time in opening new stores. Opportunities 1. Joint venture acquisitions for more expansion. 2. Rebranding champion stores 3. Improve sale performance 4. Reduce operating cost 5. Maintain better labor relations 6. Entering emerging markets 7. Focus to boost non-food sales 8. Develop discount stores. Threat 1. Fierce completion 2. Wal-marts low prices. 3. Low consumer confidence 4. Entry of new players 5. Slow expansion outside France. 6. Rising labor cost 4. Discuss the links between strategic positioning and marketing tactics Ansoff matrix is tool to find the market position of the organisation in the current market. This matrix will to find about position of the organisation serving the particular target market (Hannagan, 2002). Market penetration |Product Development | |Market extension |Diversification | Existing Market New Existing New Products Source: Adapted from Hannagan (2002). Carrefour group presently is running with around 495,000 employees and operating in 34 countries world wide. Carrefour offer a wide range of products like cosmetics, groceries, bakeries, every house hold items, including food items. Strategic positioning is positioning the organisation in the target market (image of the industry or organisation to the target audience) (Kotler and Armstrong, 2010). Marketing tactics is logical actions performed to position themselves in the markets (actions or steps taken to position themselves) (Kotler and Armstrong, 2010). The marketing strategy of Carrefour is mainly to offer goods at low prices and great quality and hence attract more customers. The group also provide promotions and exhibitions for its customers at various outlets. Now Carrefour has entered the Asian markets and also Poland, Turkey, etc. Also the B2B strategy which has been implemented gave out a positive result. 5. Analyse the merits of relationship marketing in a given strategic marketing strategy Relationship Marketing According to Payne et al (1998) the relationship is attracting, enhancing and maintain good customer relationship among the customers. The relationship is maintained between the existing customers and organisation through services and selling, by retaining the old customers they can grow in the market by getting new customers. The merits of having relationship marketing in Carrefour are a) they can get more customers through after sales feedback, b) offer bonus points and discounts for loyal customers which is possible by providing them with loyalty cards, c) advertising and promotion costs could be reduced through word of mouth marketing which is possible through loyal customers, d) market expansion, technology implementation, maintaining corporate social responsibility all is possible retaining existing customers, e) close relationship with existing loyal customers in form of special discounts for loyalty card holders, and f) which in turn ensures more customers due to referencing from old customers which saves cost on finding new customers. 6. Use appropriate marketing techniques to ascertain growth opportunities in a market Segmentation and targeting: According to Kotler and Armstrong (2010) segmentation is dividing the entire market according the buyer potential. Some of the types of segmentation are demographic, behaviour, psychographic, and geography. This technique is used to find out the potential users of the product or the service that we target to sell or produce. Targeting is selecting the clients to serve from the various segments selected (Kotler and Armstrong, 2010). Carrefour group can develop the existing stores located in Asia and Middle east countries which are facing problems. This may be done by having mergers or acquisitions with the retail chains established there. This provides Carrefour an ease to enter the market as well as use the raw materials or any transport medium which the merged company used. It also help to build contacts with suppliers and customers of the merged company, which brings new customers and increase in revenue can be guaranteed. Entry in Japan was failure, but they could again study the market in Japan and re-enter with a big bang which will help them capture the market in no time, but a different pricing strategy should be adopted in order to change their notion that ‘cheaper goods are low quality goods’. 7. Plan how to use marketing strategy options in a market Cost leadership: Porter (1985) said that when the organisation aims to provide the products or services at the minimum price, their strategy becomes cost leadership. They will compete with pricing from the other competitors. Mostly this technique is used when the clients are highly sensitive towards the price. Customers in today’s world are very price conscious as well as quality conscious. They are ready to pay higher price but without compromising on quality of the product. But Carrefour has product for all types of customers be it rich, middle class or poor. All good keep up their quality in low price too. This satisfies the middle class people’s needs to a certain level. Higher class customers may opt different or same goods at higher price. Giving product at low price is possible due to mass production as the customer base is huge. Own production plants act as a competitive advantage for Carrefour which puts the new entrants to re-think is their entry correct or not. 8. Create appropriate strategic marketing objectives for a market Marketing strategies for 7 P’s McDaniel and Gates (1998) defined marketing mix as â€Å"the unique blend of products, price, promotions, place and distribution to meet the specific demands of the customer. † They said the organisation or the marketing manager should focus on the 4 P’s and frame their plan according to their marketing strategies, each element should be focussed by the manager’s else entire plan will be failed. But now as technology got advanced and also the advancement in marketing areas and emergence of new theories, the 4 basic P’s of marketing mix has become 7 P’s, which are namely: product, price, place, promotion, people, physical distribution and process. Considering the product, price, place and promotion aspect of marketing mix, Carrefour has a wide range of product line and product extension. They see that there is no compromise on the quality of the product and since they produce most of the products in their plants, they are able to produce it at cheaper rates, which make them easy to sell at lower rates. The pricing strategy of Carrefour that is everyday low price is a niche in those times which they were able to implement with ease. Place and promotion of the stores and products are of vital importance. Access to market and customers convenience have to be checked before finalising the location and continuous promotion of stores and product should be there in order to keep up with the market. People, physical distribution and process are the latest in the marketing mix. People in general mean the, customers. Carrefour see’s that they meet their customer requirements and expectations when they do shopping. Distribution handling of Carrefour is done by themselves with the large trailers they have which they move to each stores in particular areas and delivering the products. 9. Report on the impact of changes in the external environment on a marketing strategy Marketing strategy Carrefour group share a common dream of a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day. This is ensured by three main pillars of Carrefour which are: commitment, caring and positive nature. Rising expectations: The number of consumers, consumer’s needs and fashion too is having a changing trend. One can say this is as a result of globalisation, which increases customer expectations and their standards. Customers prefer high quality goods with reasonable price. In case of luxury items it’s different, as potential customers go for high priced products and quality is in-compromisable. Carrefour carefully understands the customer needs and requirements with the change in trend and then produces which are in budget for them. Target market of Carrefour in general is the whole market where ever they are. Segmentation is possible in areas where its price sensitive. When we take the case of products, they avail products for different age. Let it be a baby, child, teenager or an adult, there are products that suits everyone. Customers are given suggestion box to give their feedback on products as well as the service rendered for them at time of shopping. This helps Carrefour improve its existing method of executing plans. Keeping a close eye on competitors pricing strategy and customer retention method, boosts Carrefour to think of innovative ideas to tackle their rival. 10. Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy Marketing strategy: Carrefour sees that their service and product as well, satisfies their customer in all ways and are meeting their expectations. This is not only to increase customer base and revenue, but also maintain and achieve their corporate social responsibility. Carrefour also integrates sustainable Strength and Weakness of Carrefour based on marketing strategies: Strength †¢ Wide market presence: presence in almost 34 countries helps them to have a wide span in the worldwide market. Multi-format strategy: means having everyday low price strategy and B2B strategy at the same time †¢ Joint ventures/acquisitions in different countries like Taiwan, Brazil, Turkey and Poland was a part of their marketing strategy which helps to expand their market. †¢ Employee base of approximate 495000 around the globe shows its wide network. †¢ Being a pioneer in hypermarkets give them additional competitive advantage among the rivals. †¢ Ranked third in terms of revenue in the retail industry after Tesco and Wal-Mart. †¢ More than 50 percent of revenue come from France which means they have a strong market base in France which makes them a pioneer in the French market. †¢ Strong brand in world of retail industry. Weakness One main weakness is that Carrefour takes too much time in opening new stores. †¢ Poor performance in E-Commerce †¢ Lack of maintaining labour relations. †¢ Rising labour costs make it difficult for retaining all labours †¢ Sometimes consumers may have low confidence; this is clear from failure of Carrefour in Japan market. †¢ Low like-for-like sales in domestic market. †¢ Weak own brand sales. 11. Propose strategic marketing responses to key emerging themes in a marketing strategy Proposal for Strategic Marketing: †¢ Carrefour can target growing countries like India and China to set up a market base as both the countries are in growing stage with a tremendous growth rate. Rather than acquisitions, strategic alliance could be made with another company which enables Carrefour to reach a wider market. †¢ Maintain more close relationship not only with customers but also with suppliers as the chain with suppliers should not be tangled. †¢ Study of market, its customers in essential in order to enter a new market without fail. Failure in Japan is because of lack of market research and study. †¢ Strength and weakness of rivals should be found out which can be overcome by making it as the opportunities. †¢ Political and economical changes and involvement should also be noted before implementing a plan or strategic decision. References Doyle, P (2008) Value based marketing, John Wiley and Sons, United Kingdom Hannagan, T (2002) Mastering Strategy Management, Palgrave publishers, Great Britain Johnson, G, Scholes, K, and Whittington, R (2005) Exploring Corporate Strategy, Pearson Education Limited, United Kingdom Kotler, P and Armstrong, G (2010) Principles of Marketing, Pearson Prentice Hall, USA McDaniel, CD and Gates, RH (1998) Marketing research essentials, Ohio: Thompson Publishing McDonald, M (2008) Market planning and expert systems, Marketing Intelligence and Planning 7(7-8): 16-23. Porter, ME (1985) Competitive Advantage: Generic Strategies, Free Press, New York Websites †¢ IMAP retail report [online]. (2010) [Accessed 13/05/11]. Available from: http://www. imap. com/imap/media/resources/IMAPRetailReport8_23CB9AA9C6EBB. pdf. †¢ finance. world of maps [online]. (2010) [Accessed 13/05/11]. Available from: . Bottom of Form †¢ finance. world of maps [online]. (2010) [Accessed 13/05/11]. Available from: . †¢ carrefour swot analysis [online]. (2010) [Accessed 13/05/11]. Available from: . †¢ carrefour swot analysis [online]. (2010) [Accessed 13/05/11]. Available from: . †¢ carrefour [online]. (2010) [Accessed 13/05/11]. Available from: . Corporate Strategy Internal Analysis External Analysis Marketing Objectives/Strategy Plan Implementation and Control

Free Essays on Cinco De Mayo

Cinco de Mayo is actually a commemoration of a victory by Mexican troops over the French in La Batalla de Puebla in 1862. It is celebrated in other parts of the country and in U.S.cities with a significant Mexican population. The battle at Puebla in 1862 happened at a violent and chaotic time in Mexico's history. Mexico had finally gained independence from Spain in 1810, and a number of internal political takeovers and wars. During this period Mexico had accumulated heavy debts to several nations including England, Spain, and France. France was wanting to add on to their empire at that time, and when Mexico finally stopped making any loan payments, France used the debt issue to establish its own leadership in Mexico by installing Napoleon's relative, Archduke Maximilian of Austria, as ruler of Mexico. The French invaded the Gulf of Mexico and marched toward Mexico City. The French meet a strong resistance at the Mexican forts of Loreto and Guadalupe. The Mexican troops were lead by General Ignacio Zaragoza Seguin. The Mexicans had a militia of about 4,500 and was able the stop and defeat the French, who had an army of about 6,500. The victory was a glorious moment for Mexican patriots and is the cause for the historical date's celebration. Cinco de Mayo honors the bravery and victory of General Zaragoza's small, outnumbered militia at the Battle of Puebla in 1862.... Free Essays on Cinco De Mayo Free Essays on Cinco De Mayo Cinco de Mayo (May 5th) is sometimes mistakenly referred to as Mexican Independence Day. Cinco de Mayo is celebrated more by Latinos in the United States, as opposed to 16 de Septiembre (September 16th), which is the day that celebrates Mexican Independence from Spain, and is the day that is celebrated in Mexico as Mexican Independence Day. Miguel Hidalgo y Costilla, the first leader of the Mexican revolt against Spanish rule, is known as the father of Mexican independence. Abandoning academic life in the early 1790s, Hidalgo served as the pastor of several central Mexican parishes. He made most of these parishes into centers of cultural life and independent economic endeavor, although Spanish law prohibited economic activity that competed with industry in Spain. In 1803 he became the pastor of Dolores, a town in Guanajuato. There he and his intellectual associates eventually conspired to achieve independence from Spain. When their conspiracy was discovered, they proclaimed rebellion- el Grito de Dolores (cry of Dolores)on Sept. 16, 1810, the day usually celebrated as Mexican Independence Day. Mexico was later conquered by the French army, and their defeat by the Mexican army is celebrated on Cinco de Mayo. Cinco de Mayo celebrates the Battle of Puebla, Mexico, where on May 5, 1862; Mexican patriots defeated the French army.... Free Essays on Cinco de Mayo Cinco de Mayo is actually a commemoration of a victory by Mexican troops over the French in La Batalla de Puebla in 1862. It is celebrated in other parts of the country and in U.S.cities with a significant Mexican population. The battle at Puebla in 1862 happened at a violent and chaotic time in Mexico's history. Mexico had finally gained independence from Spain in 1810, and a number of internal political takeovers and wars. During this period Mexico had accumulated heavy debts to several nations including England, Spain, and France. France was wanting to add on to their empire at that time, and when Mexico finally stopped making any loan payments, France used the debt issue to establish its own leadership in Mexico by installing Napoleon's relative, Archduke Maximilian of Austria, as ruler of Mexico. The French invaded the Gulf of Mexico and marched toward Mexico City. The French meet a strong resistance at the Mexican forts of Loreto and Guadalupe. The Mexican troops were lead by General Ignacio Zaragoza Seguin. The Mexicans had a militia of about 4,500 and was able the stop and defeat the French, who had an army of about 6,500. The victory was a glorious moment for Mexican patriots and is the cause for the historical date's celebration. Cinco de Mayo honors the bravery and victory of General Zaragoza's small, outnumbered militia at the Battle of Puebla in 1862....

The Body Under the Bed - Urban Legends

The Body Under the Bed - Urban Legends Heres an example of the scary urban legend known as The Body Under the Bed as shared by a reader: A man and woman went to Las Vegas for their honeymoon, and checked into a suite at a hotel. When they got to their room they both detected a bad odor. The husband called down to the front desk and asked to speak to the manager. He explained that the room smelled very bad and they would like another suite. The manager apologized and told the man that they were all booked because of a convention. He offered to send them to a restaurant of their choice for lunch compliments of the hotel and said he was going to send a maid up to their room to clean and to try and get rid of the odor. After a nice lunch, the couple went back to their room. When they walked in they could both still smell the same odor. Again the husband called the front desk and told the manager that the room still smelled really bad. The manager told the man that they would try and find a suite at another hotel. He called every hotel on the strip, but every hotel was sold out because of the convention. The manager told the couple that they couldnt find them a room anywhere, but they would try and clean the room again. The couple wanted to see the sights and do a little gambling anyway, so they said they would give them two hours to clean and then they would be back. When the couple had left, the manager and all of housekeeping went to the room to try and find what was making the room smell so bad. They searched the entire room and found nothing, so the maids changed the sheets, changed the towels, took down the curtains and put new ones up, cleaned the carpet and cleaned the suite again using the strongest cleaning products they had. The couple came back two hours later to find the room still had a bad odor. The husband was so angry at this point, he decided to find whatever this smell was himself. So he started tearing the entire suite apart himself. As he pulled the top mattress off the box spring he found a dead body of a woman. Analysis All it takes is one dead body under the mattress to spoil your whole honeymoon. Befitting its Sin City reputation, Las Vegas has been the setting of some horrific urban legends (see The Kidney Snatchers if you dont know what I mean). What sets The Body in the Bed apart from the rest is how frequently incidents resembling the one described above have actually happened in real life - just never, to my knowledge, in Las Vegas! The closest encounter between fact and legend Ive been able to document took place in Atlantic City (another gambling mecca, naturally) in 1999. This account comes from the Bergen Record: The body of Saul Hernandez, 64, of Manhattan was found in Room 112 of the Burgundy Motor Inn after two German tourists slept overnight in the bed despite a rancid smell that prompted them to complain to the front desk.The couple told motel officials about the smell Wednesday night but stayed in the $36-a-night room anyway. On Thursday, they complained again and were given a new room while a motel housekeeper cleaned Room 112. In July 2003, a cleaning crew discovered a dead body stuffed under the mattress in a room at the Capri Motel in Kansas City, Missouri. This report was filed by KMBC-TV News: Police said that the man appeared to have been dead for some time, but the body went unnoticed until a guest staying the room could no longer tolerate the smell. Officers were called to the Capri Motel in the 1400 block of Independence Avenue around noon Sunday after cleaning crews made the grisly discovery.KMBCs Emily Aylward reported that the man who checked into the motel room a few days ago complained to management about the odor two times over the three days. He then checked out on Sunday because he could not tolerate the smell. In March 2010, Memphis police responded to a call from a local motel where employees had noticed a foul odor in one of the rooms. According to ABC Eyewitness News: On March 15th, investigators were called back to room 222 at the Budget Inn, where the body of Sony Millbrook was found under the bed. Police say she was found inside the metal box frame that sits directly on the floor after someone reported smelling a strange odor. The box springs and mattress fit into the top of the bed frame. Room 222, according to investigators, had been rented 5 times and cleaned many times by the hotel staff since the day Millbrook was reported missing.Homicide investigators say Millbrook appears to have been murdered. Theres more than one moral to these stories, to be sure, but the most disturbing of all is that urban legends do sometimes come true.​ Further reading: Isle Mainland Traveler Shared Room with Corpse. Honolulu Star-Bulletin, 1 August 1996.

WHY IS COMMUNICATION IMPORTANT IN WORK WITH PATIENTS Essay

WHY IS COMMUNICATION IMPORTANT IN WORK WITH PATIENTS - Essay Example patient communication "involves recognizing and responding to the patient as a whole person -- an approach frequently termed patient-centered care" (p. 1). They suggest that those healthcare professionals that believe in the "psychosocial" aspects of caring for patients are better equipped in communication because they understand how to attend to all of their needs (p. 1). These researchers created a RESPECT model that gives an easy way for nurses to understand what to do in certain situations to communicate easier with their clients. The RESPECT model has seven areas that are important to understand about communication: 2. Empathy -- they must understand that the patient came to them for help and strive to understand what the patient needs to help their illness. They should also verbally "acknowledge and legitimize" (p. 2) the patients feelings. 3. Support -- this is where the nurse helps the patient learn any barriers that may happen in terms of receiving and complying to care. They will help the client move through barriers where possible and be able to reassure the patient as necessary. They may even bring the family in for support where appropriate. 6. Cultural competence -- the nurse understands that they must respect the patients cultural beliefs whether they agree with them or not, be aware of their own biases within this concept and understand that their personal syle may need to change a bit in order to help the patient. 7. Trust -- the nurse must "consciously work" to gain the trust of the patient and help them to self-disclose where necessary. They must recognize that some cultures will have a more difficult time of self-disclosing than others. As health care is improved there is more emphasis on customer service and communication has become more important. According to Shields, Swann, Lopez and Lacy, good patient communication is important because it promotes 1) patient satisfaction in that they will perceive their care better when they

Assignment Example | Topics and Well Written Essays - 250 words - 175

Assignment Example Mr. E. Pass and his wife Mrs. Martha N. Pass crashed with their aircraft after it had been repaired by Shelby Aviation. After half year Mr. Max filed a case against Shelby Aviation claiming that they had broken, â€Å"Article 2 of the Uniform Commercial Code†. The UCC does not apply in this case, because Mr. Pass accepted the devices which were fixed to aircraft even though they were of low quality. Shelby could have fixed the devices under instruction of Mr. Pass hence no enough evidence for UCC to apply in the case. In this case, both Randy and Bob were injured due to negligence. The Seat post broke and Bob felt down; this shows that the manufacturer manufactured substantial product, which did not ensure people safety. If the health club supervised people, Bob could not have mishandled the facilities. Due to negligence both manufacturer and the club are guilty and they should compensate. In the second case, Randy sued both Bob and club for negligence. In this case they do not have evidence to prove their innocence. Bob destroyed everything and the club failed to supervise

Virtue Ethics Essay Example for Free

Virtue Ethics Essay Virtue Ethics and the view that ethics should be wholly concerned with a person’s attributes based on the holistic theory of Aristotle and his Golden Mean, is a newly accepted theory, which looks at a person’s virtues and not their actions. It is a view that directly contrasts with the theories of Kant and Bentham, which focus on actions as opposed to the actual person making those actions. Although the deontological nature of Kant’s theory does partially contradict the teleological constitution of Bentham’s theory, they both focus on the moral decision that a person chooses to make and these theories both clash with Virtue Ethics, in respect that Virtue Ethics looks at why and what made the person make that decision. Whilst it is important to focus on the person behind the action, a more consequentialist view of ethics is a better functioning theory in today’s society due to the emphasis placed on the result of actions and the many cultures in the world, where virtuous acts would be difficult to define. In this essay, I will explore these contrasting ethical positions to prove that ethics should be more concerned with what you do than who you are. Aristotle’s theory is ultimately based on the idea of reaching eudaimonia, and this was something which, unlike the theories of Bentham and Mill, was sought for itself rather than as a means to some other end. The virtues that lead to this â€Å"happiness† are described by Aristotle to be like a habit, they should be learnt and acquired making one a better person, meaning that they will make the correct moral decisions. Using â€Å" Virtue Ethics† as an approach to life is taken up by many parents across the globe, as they act to make the child become a better person. However, one must question whether Virtue Ethics is a logical means of moral explanation as perhaps just because a person has many desirable virtues, it doesn’t certainly follow that they will make good, ethical, moral decisions. The aim of reaching Eudaimonia highlights the teleological aspect of Virtue Ethics as it is Aristotle’s GOAL for life. However whereas in consequentialism actions are taken in order to be happy, Aristotle believes that we should be happy in order to do something else. Aristotle arrived at the answer of whether an act was virtuous or not by using his â€Å"Final Cause† argument. In this, he believed that everything has a final good, which is achieved by fulfilling the purpose for which it was designed. Aristotle claimed that we all learn to have virtues that are â€Å"good† and will help us to obtain Eudaimonia. However, a major flaw of Virtue Ethics, leads from this, as Virtues are liable to change. The attributes that Aristotle valued are not necessarily what is valued in today’s society. He also talked about the doctrine of the Golden Mean. This aspect of virtue ethics is, for me, what makes it a potentially credible theory, as it takes into account human emotions, recognising that we can sometimes be extreme. This is explained by the idea of vices versus virtues, in that we should not have extremes of virtues as they are no longer â€Å"good†. However, surely this makes virtue ethics hard to follow, as there are no clear rules of what to do in a moral dilemma, instead just telling us to be a balanced person. By being a balanced person, Aristotle concludes that people will also be moral After Aristotle Virtue ethics was dismissed until Elizabeth Anscombe revived it in 1958, criticising Kant and Bentham claiming they are in their ivory tower, with theories that are not in touch with todays society. This point made by Anscombe really highlights the changeability of ethics, as ethics can change with society. The point about morals adapting to society reflects MacIntyre’s view on Virtue Ethics as he makes it more current and recognises that virtues must operate within a community for them to be â€Å"virtuous†. Contradicting Virtue Ethics are the theories that hold that ethics and morals should be based on the actions that one takes, such as the theories of Kant and Bentham. The Teleological stance on morals, taken by relativists including Bentham and Mill believe that the consequences of an action define its ‘goodness’. By doing so, relativists ensure that the focus of ethics is on the actions that are taken, which relates to todays society. An example of this is the justice system in Britain Jury’s are not interested in your attributes, or how good a person you are; if somebody has committed a crime (a bad action) then they will be punished for that. Personally, I feel that just because you are a good, virtuous person does not defy you from making unethical decisions, a view that Virtue Ethics contradicts. Unlike consequentialism, absolutism focusses on the motives for the action. By following definite rules, absolutists believe that acts are intrinsically wrong. Kant believes that all his definite rules can be universalised and followed by anybody no matter how ‘virtuous’ they are. These rules are meant to give the best moral outcome, but circumstances occur that when these rules can contradict a deep rooted moral conscience. This is shown with the example of is a murder asked you where your friend was so they could kill them, would you be obliged to tell the truth? This problem is eradicated by consequentialism as each moral issue is treated differently and circumstances, time and place are all taken into account. This is a clear advantage of relativism as opposed to absolutism, because it can change with different societies, and is accepting of other cultures. By focussing on what people do, ethics ensures that people can be held responsible for their actions. The ends of a decision are what really matters in ethics because that is what makes the change to your life, the lives of others or society. Morals need to be based on ends in order to take into account these differences. Without basing morals on ends, the same rules would have to apply to everything, all the time which wouldn’t work. Despite this strength of the teleological argument I think it needs to be interpreted with this quote in mind â€Å"when in Rome do as the Romans do†. This way, we avoid the criticism that ‘anything would go’, as within societies people would be clear on the moral guidelines, but unlike absolutism, would not feel condemned if they felt the need to break those guidelines. Virtue Ethics is a good way of life, but I dont feel that is as good for functioning in society as consequentialism.

Principles of Good Policing: Avoiding Violence Between Police and Citiz

Thesis Statement: police discretion is the framework for promoting justice in police-citizen interactions in the traffic sector. 　　　　Police officers face a myriad of challenges in their line of duty. Most cases necessitate sound decisions to settle disputes amicably. When they apply discretion in an incoherent manner, they may end up abusing human rights. Therefore, they apply it when dealing with legal sanctions such as making arrests, giving out a ticket and stopping the offending party. Miller, Blackler and Alexandra (2006) state "police are specialized role players who preserve order and enforce the law" (p. 11). Sometimes, vagueness results when communities fail to engage in a consensus to streamline the issues that constitute criminal behavior law. Communities and legislatures trust the police officers' capacity to exercise discretion. 　　　　The Ride and Purpose of the Paper 　　　　The purpose of the paper is to identify who the police on patrol stop on the roads. It will also examine the cause of police confrontation with citizens, and how this influences and affects their work. What is more, it will analyze the forces that the police use to arrest the culprits in many cases. It will act as an examination of the importance of officers’ discretion while on patrol. Views on Discretion 　　　　Many people interpret police activities from pre-conceived ideas because they happen away from the citizens' view. The privacy creates a circumstance that allows police officers’ discretion in the way they react and handle citizens that breach the law. The research community tries to investigate the issues that concern the police officers' conduct while responding to citizen's woes and their interaction with them. The gap that exists in... ...oals due to the environment's needs that require rapid response. When they enforce discretion properly, they respond to margin situations in the best way possible. â€Å"However, if they fail to control it, they may infringe the constitutional provisions. Dempsey and Forst (2013) state "one of the ways of controlling discretion, particularly the improper application of discretion is through the establishment of employee early warning systems" (49). Proper discretion is a sure way of restoring sanity in the traffic system owing to its accrued discipline. 　　　　 References Dempsey, J. S, & Forst, L. S. (2008). An Introduction to Policing. Belmont, CA: 　　　　Thomson/Wadsworth. Dempsey, J. S, & Forst, L. S. (2013). Police. Clifton Park, NY: Delmar Cengage Learning. Miller, S, Blackler, J, & Alexandra, A. (2006). Police Ethics. Crows Nest, N.S.W: Allen & 　　　　Unwin.